Sapphire Homes
- Category : Meta Marketing
- Campaign Period : 8 Months
E-commerce Growth & Meta Marketing
Sapphire Home is a premium bedding & home comfort brand offering bed sheets, comforters, blankets, pillows, and mattress toppers. The marketing strategy focused on driving qualified traffic, increasing online orders, and maximizing revenue through Meta advertising and e-commerce optimization.
The Challenge
The objective was to generate consistent e-commerce sales while maintaining an efficient customer acquisition strategy. The focus was on reaching the right audience, driving traffic to the online store, and converting that traffic into measurable orders and revenue.
The Strategy
The approach combined Meta advertising, creative testing, audience targeting, performance monitoring, and e-commerce optimization. Campaign performance was continually evaluated using store traffic, sales, order volume, and conversion rate data.
Key Results
Across June 2025 to January 2026, Sapphire Home recorded Rs 25.55M+ in total sales, 4,840 orders and 193K+ sessions. The store maintained an average conversion rate of 2.5% during the documented period
-
01
Meta Advertising
Campaign strategy, audience targeting and performance-focused advertising.
-
03
Creative Strategy
Testing product, promotional and creative angles to attract shoppers.
-
02
Performance Optimization
Monitoring traffic, sales, orders and conversion data to identify opportunities.
-
04
E-commerce CRO
Improving the customer journey and aligning the store experience with advertising.
